More than 150 Austrian entrepreneurs in the agri-food and catering sector participated in 'Gourmet Sueditalien', a workshop organised by the ICE Agency in Vienna in partnership with the Italian Embassy to support and bolster the presence of companies from the south of Italy on the Austrian market.
The workshop was held at Metternich Palace and forms part of the South Export Plan, a multi-year promotion and training programme financed with European funds and targeted on production and business activities in the South of Italy in order to convert “potential exporting” companies in “habitually exporting” companies, thus increasing the portion of national exports ascribable to the Regions of the South Italy. Thus, 37 companies from Campania, Calabria, Basilicata, Sicily, Sardinia, Apulia and Abruzzo, were able to promote their products in Austria and establish contacts for possible business cooperation and trade relations.
The agri-food sector constitutes one of the drivers of Austria’s economy and sees Italy as its second-largest trade partner, both as an importing and exporting Country, after Germany. In particular, agri-food products make up almost 12% of Austrian imports from Italy: a trend that is constantly growing, confirming the great appreciation of Austrian consumers of one of Italy’s traditional points of excellence.