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The Steering Committee for Internationalisation

The Cabina di Regia per l’Internazionalizzazione (CdR) (Steering Committee for Internationalisation) is the operational tool for coordinating the country’s policies on the internationalisation of the production system and for defining the guidelines and strategic policy lines for promoting Italian companies abroad.

It is co-chaired by the Minister for Foreign Affairs and International Cooperation and the Minister of Economic Development, and its members include: the Minister in charge of  Tourism (who co-chairs it for matters falling within his or her competence); the Minister of Economy and Finance; the Minister for Agricultural, Food and Forestry Policies, and the Presidents of the Conference of Regions, Unioncamere, Confindustria, ABI (the Italian Banking Association) and the Alliance of Italian Cooperatives.

The CdR embodies the concrete commitment of the government, local institutions and the business world to coordinate the country’s internationalisation policies and strategies in the best possible way, by systemising promotional initiatives, analysis tools and market penetration, and concentrating the use of financial resources on specific and shared objectives.

With specific reference to resources for supporting internationalisation, the CdR annually issues the Guidelines on which the “Made in Italy” promotional support programme is based, which includes the promotional activities organized by the ICE Agency.

It is also responsible for coordinating the “System Missions” into foreign markets, which are part of an integrated promotion aimed at strengthening the image of the Italian System abroad, through the joint participation of the main internationalisation players.

The format of the System Missions – which take the form of politically-led initiatives – envisages a more or less standardised configuration:

  1. institutional opening Forum attended by the various authorities involved;
  2. sessions dedicated to the analysis and promotion of specific sectoral areas;
  3. B2B meetings providing an opportunity for direct contacts between companies.