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Integrated Promotion Pillar

Objective: combining in a system logic the excellence of Made in Italy in different dimensions: economic, cultural, scientific and technological, to maximize the impact of promotional action in line with a diplomacy increasingly supporting the growth of the country.

Lines of action: promotional efforts, to be carried out through the network of Italian Embassies, Consulates and Cultural Institutes abroad, will focus not only on the most consolidated sectors such as design, cuisine, cinema, culture and publishing, but also on those economic sectors that have been most affected by the pandemic emergency, i.e. tourism and territories, green economy, mechanics and creative industries in general.

The new integrated promotion strategy will privilege, on the one hand, the enhancement of Italian excellence in innovative and high-tech sectors (e.g.: aerospace industry; advanced mechanics; green economy, circular economy; blue economy); on the other hand, the “vertical integration” of the demand for made in Italy, in particular through the promotion of Italian supply in adjacent production chains.

Resources available: 30 million euros

Pilastro Promozione Integrata