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Norway. Published an e-book on clothing and equipment for outdoor and mountain activities

The Italian Embassy in Oslo has published a guide on clothing and equipment for the outdoors and mountains. The e-book offers an easy and comprehensive overview of a significant market, reflecting the deep-rooted environmental and sporting culture of a population that has made wellness and outdoor activity an indispensable part of its lifestyle.

Norwegians spend more than three times as much as the European average on sports equipment and clothing, and the Norwegian market has expanded by 21% between 2020 and 2021, with estimated sales between 2022-2026 of more than EUR 130 million. Moreover, it is a high-level market with significant spending margins from consumers, who are looking for high quality products with cutting-edge technologies, able to offer Italian companies in the sector considerable opportunities for development and growth.

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