{"id":44810,"date":"2021-09-29T13:32:00","date_gmt":"2021-09-29T11:32:00","guid":{"rendered":"https:\/\/www.esteri.it\/pilastro-comunicazione\/"},"modified":"2021-09-29T16:17:11","modified_gmt":"2021-09-29T14:17:11","slug":"pilastro-comunicazione","status":"publish","type":"page","link":"https:\/\/www.esteri.it\/en\/diplomazia-economica-e-politica-commerciale\/diplomaziaeconomica\/sostegno-all-internazionalizzazione\/archivio-delle-iniziative-a-sostegno-dell-internazionalizzazione-realizzate-nel-triennio-2020-2023\/patto-per-l-export\/pilastro-comunicazione\/","title":{"rendered":"Communication Pillar"},"content":{"rendered":"<p>The core of this pillar is the realisation of an extraordinary<strong>\u00a0communication campaign for the promotion of Made in Italy\u00a0<\/strong>on impulse of MAECI and implemented through ICE Agency.<\/p>\n<p>Resources available:\u00a050 million euros<\/p>\n<p>Campaign objectives:\u00a0<strong>to relaunch the image of Italy<\/strong>\u00a0with a real nation branding campaign; to\u00a0<strong>support Italian exports<\/strong>, through the relaunch of the economic sectors most affected by Covid-19 emergency and, at the same time, to give new,\u00a0<strong>impetus to the tourism sector; to expand and diversify the foreign markets<\/strong>\u00a0of reference for Italian SMEs.<\/p>\n<p>Digital market consultation\u00a0(in cooperation with AgID):\u00a0\u00a0to identify innovative proposals and methodologies useful to effectively structure the campaign.<\/p>\n<p>July-August 2020:\u00a0call for tenders for the selection of the campaign maker.<\/p>\n<p>The campaign will have a global diffusion, with &#8220;vertical&#8221; declinations in the main Italian export markets; at the moment 26 target countries have been identified in three continents: Europe, Asia and America.<\/p>\n<p>Methods and procedures:\u00a0at the beginning of June, a digital market consultation was launched by\u00a0<strong>ICE &#8211; Agency for the promotion abroad and the internationalisation of Italian companies<\/strong>, as a contracting station, at the instigation of\u00a0<strong>MAECI<\/strong>\u00a0(the entity responsible for the communication plan) and in cooperation with the\u00a0<strong>Agency for Digital\u00a0Italy (AgID),\u00a0\u00a0<\/strong>with the aim of identifying cognitive elements, proposals, tools and innovative methodologies to be taken into account in the actual tender documents.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter wp-image-44732\" src=\"http:\/\/www.esteri.it\/wp-content\/uploads\/2021\/09\/3pattoexport_comunicazione-300x169.jpg\" alt=\"3pattoexport_comunicazione\" width=\"450\" height=\"253\" srcset=\"https:\/\/www.esteri.it\/wp-content\/uploads\/2021\/09\/3pattoexport_comunicazione-300x169.jpg 300w, https:\/\/www.esteri.it\/wp-content\/uploads\/2021\/09\/3pattoexport_comunicazione-1024x575.jpg 1024w, https:\/\/www.esteri.it\/wp-content\/uploads\/2021\/09\/3pattoexport_comunicazione-768x432.jpg 768w, https:\/\/www.esteri.it\/wp-content\/uploads\/2021\/09\/3pattoexport_comunicazione.jpg 1139w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"The core of this pillar is the realisation of an extraordinary\u00a0communication campaign for the promotion of Made in Italy\u00a0on impulse of MAECI and implemented through ICE Agency. Resources available:\u00a050 million euros Campaign objectives:\u00a0to relaunch the image of Italy\u00a0with a real nation branding campaign; to\u00a0support Italian exports, through the relaunch of the economic sectors most affected [&hellip;]","protected":false},"author":1,"featured_media":0,"parent":44821,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-imprese.php","meta":{"footnotes":""},"class_list":["post-44810","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/pages\/44810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=44810"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/pages\/44810\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/pages\/44821"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=44810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}