The Italian language is a rich resource to export as a \u201cluxury good for a return to growth\u201d. And capitalising on our culture is a way to attract tourism \u2013 a potential market of one billion people a year.<\/P>
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Italian is the 4th language studied at global level, says Giro<\/STRONG><\/P> Italian is the 4th language studied at global level, commented the Under-Secretary for Foreign Affairs, Mario Giro, as he opened today\u2019s (29 January) conference at the Farnesina on \u201cLet\u2019s Talk About It: Italian as a resource\u201d. In the USA alone, the numbers enrolling in courses are up 15%. And in Egypt the last 3 years have seen the number of secondary school pupils learning Italian through our network of cultural institutes and schools increase from 20,000 to 100,000. \u201cBut all of this will just be a cost if we remain unaware of our status as a cultural power\u201d, added Giro.<\/P> From being the number 1 tourism country in the 1990s Italy has slipped to 5th place, underscored the Under-Secretary for Cultural Assets, Simonetta Giordani. This suggests that greater coordination is needed between the ministries and agencies working in the field, as well as more innovation, with today\u2019s tourists selecting their destinations with a click of the mouse. We should be offering our language as a tourism product, she added, for example with short packages like the ones offered by France and Spain. <\/P> The Under-Secretary for Education, Marco Rossi Doria, observed that we need to consider the role of our language schools abroad, which have been hit by spending cuts, and take advantage of the Italian EU Presidency.<\/P> \u201cThe Renaissance is an Italian format: let\u2019s start again from there\u201d, says Dandini<\/STRONG><\/P> The strong demand for Italian throughout the world was underscored by Serena Dandini, citing the success of her monologue on \u201cfemicide\u201d entitled \u201cFerite a morte\u201d. The monologues, which deal with a harsh reality, won over international audiences through \u201ca language that gave these stories a universal appeal\u201d. As a veteran of Italian TV, Dandini proposed that \u201cthe Renaissance is an Italian format: let\u2019s start again from there\u201d. <\/P> Starting with a healthy dose of self-criticism, as Tiziana \u201cTosca\u201d Donati suggests. The Roman singer, who is staging a tour featuring Italian popular music, warns that all too often \u201cwe don\u2019t know what we have been, and so we forget what we can become\u201d. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"The Italian language is a rich resource to export as a \u201cluxury good for a return to growth\u201d. And capitalising on our culture is a way to attract tourism \u2013 a potential market of one billion people a year. Italian is the 4th language studied at global level, says Giro Italian is the 4th language […]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,7],"class_list":["post-14430","post","type-post","status-publish","format-standard","hentry","category-approfondimenti","tag-diplomazia-culturale","tag-italiani-nel-mondo"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/14430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=14430"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/14430\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=14430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=14430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=14430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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