{"id":14977,"date":"2013-12-03T09:48:16","date_gmt":"2013-12-03T08:48:16","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2013\/12\/20131203_expo_israele-2\/"},"modified":"2013-12-03T09:48:16","modified_gmt":"2013-12-03T08:48:16","slug":"20131203_expo_israele","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/approfondimenti\/2013\/12\/20131203_expo_israele\/","title":{"rendered":"Expo 2015: \u201cFields of Tomorrow\u201d \u2013 Israeli Pavilion presented"},"content":{"rendered":"<p><P>An exposition based on a threefold objective: illustrating the \u201ctrue face of Israel\u201d not usually portrayed in the media, reflecting the country\u2019s strong bilateral relations with Italy and providing a new and important opportunity to strengthen that relationship. All of this will be accomplished through a futuristic architectural structure designed to fully \u201cembrace\u201d the visitor. These are the main ingredients of the Israeli Pavilion for EXPO 2015 in Milan, which made its debut at the Italy-Israel Inter-Governmental Summit that took place on 2 December 2013 at Villa Madama. <\/P><br \/>\n<P><STRONG>Pavilion shows Israel as a \u201cgranary of innovations\u201d, says Cohen<\/STRONG><\/P><br \/>\n<P>The Pavilion was presented by Israel\u2019s Commissioner and project leader, Elazar Cohen, who spoke at the Summit before the press declarations by Prime Ministers Enrico Letta and Benyamin Netanyahu. With scarce natural resources, the State of Israel is \u201ca granary of ideas and innovations\u201d in the food sector, with the potential to improve food autonomy not just in Israel itself but throughout the world, commented Cohen. He explained that the pavilion for Milan, entitled \u201cFields of Tomorrow\u201d, will act as a faithful and futuristic mirror reflecting this concept. The project was conceived to show \u201cthe very nature of the Israeli people, who have never resigned themselves to reality but seek to do everything possible to improve it\u201d. <\/P><br \/>\n<P><STRONG>2400 square metres<\/STRONG><STRONG> of agriculture and high-tech<\/STRONG><\/P><br \/>\n<P>The Pavilion \u2013 design by architect David Knafo, construction by \u201cAVS\u201d \u2013 aims to convey these concepts to visitors right from their initial approach to the building. Covering 2400 square metres, the Pavilion \u2013 which is located next to Palazzo Italia \u2013 has a wall 70 metres long and 12 metres high entirely covered with plants that will change colour and flowers with the seasons. Indeed, agriculture will be a leitmotif of the project, as a channel for the State of\u00a0 Israel\u2019s contribution to the EXPO\u2019s theme of \u201cFeeding the Planet. Energy for Life\u201d. <\/P><br \/>\n<P>The structure is divided into 4 zones that will take visitors from a reception area inspired by high technology to a film that will immerse them in a forest planted by Keren Kayemeth LeIsrael, a \u201cgreen\u201d organisation engaged in forestry projects. Through this experience, visitors will witness the story of 3 generations of the same family and the innovations that have marked their lives. The third area \u2013 a dark room lit by \u201cstatues of light\u201d \u2013 will again be devoted to agriculture. And the fourth, and last, room will focus on food and Israeli cuisine, which reflects \u201cthe many Jewish immigration experiences that have made Israel what it is today\u201d, explained Cohen. <\/P><br \/>\n<P><STRONG>The Pavilion adds a new dimension to Italian-Israeli relations, says Cohen<\/STRONG><\/P><br \/>\n<P>Ample space will be devoted to tourism, through exhibitions and events for the public and for those working in the sector. These, and the project as a whole, will \u201cadd a new dimension to the already strong relationship between Italy and Israel\u201d, remarked Cohen, who underscored \u201cItaly and Israel\u2019s commitment to the success of the EXPO\u201d. A financial commitment also, given that the Israeli Government has allocated 11 million euros to<A name=_GoBack><\/A> the project. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"An exposition based on a threefold objective: illustrating the \u201ctrue face of Israel\u201d not usually portrayed in the media, reflecting the country\u2019s strong bilateral relations with Italy and providing a new and important opportunity to strengthen that relationship. All of this will be accomplished through a futuristic architectural structure designed to fully \u201cembrace\u201d the visitor. 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