{"id":153365,"date":"2025-10-16T12:50:41","date_gmt":"2025-10-16T10:50:41","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/\/2025\/10\/brasile-arrivano-le-giornate-della-moda-italiana-nel-mondo\/"},"modified":"2025-10-16T16:24:24","modified_gmt":"2025-10-16T14:24:24","slug":"brasile-arrivano-le-giornate-della-moda-italiana-nel-mondo","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/retediplomatica\/2025\/10\/brasile-arrivano-le-giornate-della-moda-italiana-nel-mondo\/","title":{"rendered":"Brazil hosts the \u201cItalian Fashion Days in the World\u201d"},"content":{"rendered":"

From 10 October to 14 November, the \u201cItalia \u00e8 Moda \u2013 Italian Fashion Days in the World\u201d (Giornate della Moda Italiana nel Mondo<\/em> \u2013 GMIM) series is taking place, with events in Belo Horizonte, Rio de Janeiro, and S\u00e3o Paulo. Launched by the Minister of Foreign Affairs and International Cooperation, Antonio Tajani<\/strong>, within the framework of the Diplomacy for Growth, this initiative represents a key element in promoting Italian excellence abroad. Through its network of Embassies, Consulates, Italian Cultural Institutes, and Italian Trade Agency Offices<\/strong>, the Ministry of Foreign Affairs supports these efforts to enhance Made in Italy and foster its internationalisation.<\/p>\n

On this occasion, the MAECI<\/strong> (Ministry of Foreign Affairs and International Cooperation) – ICE<\/strong> (Italian Trade Agency) \u201cOpportunItaly<\/strong>\u201d campaign is being presented in Brazil for the first time. Part of the Export Action Plan<\/a>, it promotes business connections between Italian companies and foreign operators through digital business matching services and content focused on strategic sectors of Made in Italy. More information is available at opportunitaly.gov.it<\/a>.<\/p>\n

Following its earlier stages at the Italy Pavilion at Expo Osaka 2025<\/strong> and in Dubai, as well as numerous promotional events organised by the Italian diplomatic-consular network over the past months (beginning with the Embassy in Athens)<\/strong>, GMIM is now being held in Brazil.<\/strong><\/p>\n

In Belo Horizonte<\/strong>, the Italian Ambassador to Brazil, Alessandro Cortese<\/strong>, inaugurated the exhibition \u201cItalian SportDesign and more\u2026\u201d, organised by the Consulate General<\/strong> in collaboration with ICE-ITA Brazil<\/strong> (Italian Trade Agency \u2013 Brazil office), the Sportsystem Foundation<\/strong>, ANFAO<\/strong> (National Association of Italian Optical Manufacturers), and the Design School of the State University of Minas Gerais (UEMG)<\/strong>. Open from 16 October to 16 November, the exhibition showcases the Sportsystem District of Montebelluna and Asolo, the cradle of technical footwear and Italian sportswear, highlighting its innovation, craftsmanship, and sustainability. On 24 October, the Consulate General, in collaboration with ICE-ITA Brazil, will host a roundtable at the UEMG Design School, with participation from Italian and Brazilian industry representatives, designers, and importers.<\/p>\n

In Rio de Janeiro<\/strong>, the Consulate General<\/strong> and ICE-ITA Brazil<\/strong> will organise the talk \u201cExporting La Dolce Vita \u2013 Beautiful and well-made: the potential of high-quality Italian products in the international arena\u201d, in collaboration with the Federation of Industries of Rio de Janeiro (FIRJAN)<\/strong>, hosted at the Pal\u00e1cio da Cidade. At the same time, the Consul General, Massimiliano Iacchini<\/strong> will present the \u201cModa Praia\u201d fashion exhibition-runway at the ItalianNoRio Cultural Hub, realised in partnership with the European Institute of Design (IED)<\/strong> \u2013 Rio and Confindustria Moda<\/strong>.<\/p>\n

In S\u00e3o Paulo<\/strong>, the Consulate General<\/strong>, together with Italian Trade Agency<\/strong> and IED<\/strong>, will present the travelling exhibition \u201cITALIA \u00c8 MODA\u201d, curated by Clara Tosi Pamphili. The exhibition highlights Italy\u2019s creative talent, research and experimentation in fashion, featuring designers such as Federico Cina, Cavia, Marco Rambaldi, Francesco Murano, Durazzi Milano, Magliano<\/strong>, and Tiziano Guardini<\/strong>.<\/p>\n

Within the S\u00e3o Paulo exhibition, on 18 October at IED, Consul General Domenico Fornara<\/strong> will open a seminar moderated by Clara Tosi Pamphili<\/strong>, with contributions from Marco Rambaldi, Daniela Russo<\/strong>, and Fabrizio Giaccone<\/strong> of the Guardia di Finanza,<\/strong> focusing on the creative process, product valorisation, and brand protection. On the same day, a second event \u201cExporting La Dolce Vita\u201d, sponsored by S\u00e3o Paulo Fashion Week (SPFW)<\/strong> and led by Carlos Ferreirinha<\/strong>, will address the value of time and quality in high-end production.<\/p>\n

During both Brazilian stages of the \u201cExporting La Dolce Vita\u201d, the Confindustria Study Centre Report<\/strong> on the productive potential of high-end sectors will be presented. The report has been developed in collaboration with Confindustria Moda, Confindustria Accessori Moda, ANFAO, Federalimentare, FederlegnoArredo<\/strong>, and Confindustria Nautica.<\/strong><\/p>\n

On the eve of the events, Ambassador Alessandro Cortese<\/strong> stated: \u201cThe Italian Fashion Days in Brazil confirm the central role this country plays within the Export Action Plan for Italian emerging markets.<\/em> Through initiatives in S\u00e3o Paulo, Rio de Janeiro, and Belo Horizonte, we showcase Italy as a system uniting creativity, craftsmanship, and sustainability, strengthening the link between culture and business\u201d.<\/em><\/p>\n

The initiative is supported by Italian Trade Agency<\/strong> and in partnership with the main sector associations, including ANFAO, Camera Nazionale della Moda Italiana, Confapi Uniontessile, Confartigianato Moda, Confartigianato Orafi, CNA Federmoda, CNA Orafi, Confindustria Accessori Moda, Confindustria FEDERORAFI, Confindustria Moda \u2013 Federazione Tessile e Moda, Cosmetica Italia<\/strong>, and Altagamma<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"From 10 October to 14 November, the \u201cItalia \u00e8 Moda \u2013 Italian Fashion Days in the World\u201d (Giornate della Moda Italiana nel Mondo \u2013 GMIM) series is taking place, with events in Belo Horizonte, Rio de Janeiro, and S\u00e3o Paulo. Launched by the Minister of Foreign Affairs and International Cooperation, Antonio Tajani, within the framework […]","protected":false},"author":17,"featured_media":153245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[398,3],"class_list":["post-153365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retediplomatica","tag-america-latina-e-caraibi","tag-diplomazia-economica"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/153365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=153365"}],"version-history":[{"count":1,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/153365\/revisions"}],"predecessor-version":[{"id":153368,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/153365\/revisions\/153368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media\/153245"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=153365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=153365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=153365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}