{"id":16822,"date":"2013-05-30T14:25:06","date_gmt":"2013-05-30T12:25:06","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2013\/05\/20130530_farnesina_piu_digitale-2\/"},"modified":"2013-05-30T14:25:06","modified_gmt":"2013-05-30T12:25:06","slug":"20130530_farnesina_piu_digitale","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/approfondimenti\/2013\/05\/20130530_farnesina_piu_digitale\/","title":{"rendered":"The MFA is increasingly \u201cdigital\u201d"},"content":{"rendered":"<p><P>\u201cTwiplomacy\u201d is happening now. It\u2019s an immediate, concise, free channel of communication with universal reach. The concept was explained by Davide Bonvicini, a Foreign Ministry diplomat, during his presentation at Forum PA this morning on the MFA\u2019s digital diplomacy. <\/P><br \/>\n<P><STRONG>Diplomats are multi-taskers<\/STRONG><\/P><br \/>\n<P>\u201cDiplomats are, by their very nature, multi-taskers\u201d, observed Bonvicini. \u201cSo they need to be <A name=\"_GoBack\">able <\/A>to use all available channels to maximise the impact of the message they want to convey. To this end, the Farnesina is active on several fronts, with Twitter, Flickr and YouTube accounts. It\u2019s also constantly renewing its website, with the focus increasingly on users\u201d. <\/P><br \/>\n<P><STRONG>Services increasingly personalised<\/STRONG><\/P><br \/>\n<P>There is a full online editorial team handling every aspect of the site. From multimedia content, to news, to translations. \u201cThe goal is to provide real-time news and updates, and services that are increasingly customised and meet citizens\u2019 and businesses\u2019 needs evermore closely\u201d, concluded Bonvicini. \u201cAll of this in complete synergy with our diplomatic network abroad\u201d. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cTwiplomacy\u201d is happening now. It\u2019s an immediate, concise, free channel of communication with universal reach. The concept was explained by Davide Bonvicini, a Foreign Ministry diplomat, during his presentation at Forum PA this morning on the MFA\u2019s digital diplomacy. Diplomats are multi-taskers \u201cDiplomats are, by their very nature, multi-taskers\u201d, observed Bonvicini. \u201cSo they need to [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-16822","post","type-post","status-publish","format-standard","hentry","category-approfondimenti"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/16822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=16822"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/16822\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=16822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=16822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=16822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}