{"id":204384,"date":"2026-09-11T15:25:15","date_gmt":"2026-09-11T13:25:15","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/\/2026\/09\/italy-land-of-wonders-la-promozione-culturale-attraverso-il-gaming\/"},"modified":"2026-09-11T16:10:54","modified_gmt":"2026-09-11T14:10:54","slug":"italy-land-of-wonders-la-promozione-culturale-attraverso-il-gaming","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/retediplomatica\/2026\/09\/italy-land-of-wonders-la-promozione-culturale-attraverso-il-gaming\/","title":{"rendered":"\u2018Italy. Land of Wonders\u2019, cultural promotion through gaming"},"content":{"rendered":"<p>On 14 September, the updated version of the video game for mobile devices \u2018<em>ILOW \u2013 Italy. Land of Wonders<\/em>\u2019 will be launched. The game was produced by MAECI in 2021 and will shortly be enhanced with new content and feature a revamped visual design.<\/p>\n<p><em>Italy. Land of Wonders<\/em> is designed to be an innovative tool for promoting Italian excellence, capable of showcasing Italy\u2019s cultural, artistic, scenic and industrial heritage through a contemporary and interactive medium. This project forms part of the renewed approach to growth and cultural diplomacy, promoting Italian excellence through digital communication and gaming.<\/p>\n<p>The game will be available not only in Italian but also in ten other languages \u2013 English, French, Spanish, German, Russian, Portuguese, Arabic, Chinese, Japanese and Korean \u2013 thus enabling most of the branches to incorporate it easily into their communication, promotional and community engagement activities.<\/p>\n","protected":false},"excerpt":{"rendered":"On 14 September, the updated version of the video game for mobile devices \u2018ILOW \u2013 Italy. Land of Wonders\u2019 will be launched. The game was produced by MAECI in 2021 and will shortly be enhanced with new content and feature a revamped visual design. Italy. Land of Wonders is designed to be an innovative tool [&hellip;]","protected":false},"author":34,"featured_media":204374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[32],"class_list":["post-204384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retediplomatica","tag-diplomazia-culturale"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/204384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=204384"}],"version-history":[{"count":1,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/204384\/revisions"}],"predecessor-version":[{"id":204387,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/204384\/revisions\/204387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media\/204374"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=204384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=204384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=204384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}