{"id":21963,"date":"2019-03-19T16:22:30","date_gmt":"2019-03-19T15:22:30","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2019\/03\/un-anno-di-promozione-integrata-dell-italia-nel-mondo-2018-2\/"},"modified":"2019-03-19T16:22:30","modified_gmt":"2019-03-19T15:22:30","slug":"un-anno-di-promozione-integrata-dell-italia-nel-mondo018","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/eventi\/2019\/03\/un-anno-di-promozione-integrata-dell-italia-nel-mondo018\/","title":{"rendered":"A catalogue of the 2018 promotional campaign is available online"},"content":{"rendered":"<div>The online publication of the catalogue of all the activities included in the 2018 promotional campaign conducted by the overseas diplomatic-consular network along with the Italian Cultural Institutes marks the opening of a window on Italian diplomacy&#8217;s cultural activities. It is an initiative that enhances the image of Italy abroad according to a shared logic and is coordinated by the Ministry of Foreign Affairs and International Cooperation.<\/div>\n<div>\u00a0<\/div>\n<div>The campaign comprises 8,789 events which will take place in 250 cities in 110 nations, with a 10% increase in the total number of events compared to 2017 and a 48.89% rise from the 5,886 events in 2016. This is a result of the impulse given by the &#8220;Plan to enhance the promotion of Italian culture and language&#8221;, that was launched in 2017. The Plan adopted an integrated approach to institutional promotion with a view to sharing all the competitive advantages associated with &#8220;Brand Italy&#8221; and the Italian way of life, which are at the basis of a GDP added value that is estimated at approximately 350 billion euros.<\/div>\n<div>\u00a0<\/div>\n<div>The events are divided by Country and &#8220;reference axes&#8221; or uniform sectors:<\/div>\n<div>\u00a0<\/div>\n<div>1. design \/fashion<\/div>\n<div>2. archaeology\/heritage protection<\/div>\n<div>3. visual arts<\/div>\n<div>4. cinema<\/div>\n<div>5. language, literature and publishing<\/div>\n<div>6. promotion of the Italian University system<\/div>\n<div>7. Italian cuisine<\/div>\n<div>8. tourism and\u00a0<\/div>\n<div>9. live shows ( music, drama, dance)<\/div>\n<div>10. science, research, innovation<\/div>\n<div>11. economic diplomacy<\/div>\n<div>\u00a0<\/div>\n<div>Some of the above sectors in turn form part of periodic festivals that take place on scheduled dates and simultaneously across the world: design, research, cinema, language contemporary art, cuisine.<\/div>\n<div>\u00a0<\/div>\n<div>Events that take place in given geographic areas and last a full year are of great relevance since they focus on priority areas where Italy wants to consolidate its presence by engaging in an intercultural dialogue with local civil societies. &#8220;Italy, Cultures, the Mediterranean&#8221; was a programme featuring 500 events which unfolded through 2018 and targeted the MENA countries. 2016 was the year of Latin America, while 2019 will be the year dedicated to Sub-Saharan Africa.<\/div>\n<div>\u00a0<\/div>\n<div>The integrated promotion programmes encompass and are enriched by celebrations that pay homage to centennials that have a special relevance for Italian history, as was the case with the celebrations of Rossini in 2018, of Leonardo in 2019 and of Raphael in 2020.\u00a0\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>The\u00a0#VivereAll\u2019Italiana &#8211; the Italian Way of Life &#8211;\u00a0programme\u00a0develops in an international context that acknowledges Italy as an undisputed cultural\u00a0point of\u00a0reference.This is true both for UNESCO and for a European dimension which is promoted also through the EUNIC network ( the association of the Member Countries&#8217; national institutes and ministries responsible for\u00a0cultural relations and cultural diplomacy) of which Italy is an active member.<\/div>\n<div>\u00a0<\/div>\n<div>This year, the hardcopy catalogue, which is being drawn up, will have a new look and will be made available in a larger number of copies also for our network abroad.\u00a0<\/div>\n<p>\u00a0<\/p>\n<div>We wish to express our sincere appreciation to all of those who collaborated to the drafting of the catalogue but above all a special thanks is due to the capillary network of our offices abroad that, all the way to the furthest outpost, have spared no efforts to offer to local interlocutors a selected taste of the Italian spirit.<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"The online publication of the catalogue of all the activities included in the 2018 promotional campaign conducted by the overseas diplomatic-consular network along with the Italian Cultural Institutes marks the opening of a window on Italian diplomacy&#8217;s cultural activities. It is an initiative that enhances the image of Italy abroad according to a shared logic [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[32,35],"class_list":["post-21963","post","type-post","status-publish","format-standard","hentry","category-eventi","tag-diplomazia-culturale","tag-diplomazia-scientifica"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/21963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=21963"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/21963\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=21963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=21963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=21963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}