{"id":52265,"date":"2016-11-21T12:54:18","date_gmt":"2016-11-21T11:54:18","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2016\/11\/cina-l-italia-del-design-al-salone-2\/"},"modified":"2016-11-21T12:54:18","modified_gmt":"2016-11-21T11:54:18","slug":"cina-l-italia-del-design-al-salone-2","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/approfondimenti\/2016\/11\/cina-l-italia-del-design-al-salone-2\/","title":{"rendered":"China \u2013 Italian design companies at Shanghai\u2019s Furniture Show"},"content":{"rendered":"<p>The excellence of Italian design and furniture take centre stage in China. ICE-Agency, which assists the internationalisation of Italian companies and promotes them abroad, participates in the first edition of the Salone del Mobile di Milano Shanghai (19-21 November), to support the 55 Italian exhibitors and facilitate their B2B networking. A fundamental role in implementing the project was played by the Italian Government and especially by the Ministry of Foreign Affairs and the Ministry of Economic Development, the ICE- Foreign Trade Agency and the most important Italian institutions in China. Several communication activities were addressed to the Chinese public \u2013 through the creation of a dedicated website in Chinese and ads on WeChat and Weibo to promote business, branding, sales and engagement \u2013 through strategic partnerships with the local media and events targeted to opinion leaders. This Chinese debut is a special edition that will take on the stage of the Shanghai Exhibition Center the best of Italy\u2019s furniture and furnishings and the iconic brands of the Italian lifestyle &#8211; fashion, automotive, food &#038; beverage \u2013 for a full immersion in the beauties of Italy, greatly on demand and loved worldwide. This show-event will offer visitors a unique experience also thanks to the set-up, customised to this exhibition centre, which will guide visitors along an itinerary to discover the beauty and quality of Italian craftsmanship and the luxury and elegance of Made-in-Italy products. The fulcrum of the exhibition space will be a \u201cpiazza\u201d showcasing Italian points of excellence and acting as a meeting point and a forum of debate, a place in which to socialise and relax but also a cultural encounter in which to listen and exchange ideas through master classes by Italian architects of international renown.<\/p>\n","protected":false},"excerpt":{"rendered":"The excellence of Italian design and furniture take centre stage in China. ICE-Agency, which assists the internationalisation of Italian companies and promotes them abroad, participates in the first edition of the Salone del Mobile di Milano Shanghai (19-21 November), to support the 55 Italian exhibitors and facilitate their B2B networking. A fundamental role in implementing [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[45,3],"class_list":["post-52265","post","type-post","status-publish","format-standard","hentry","category-approfondimenti","tag-asia-e-oceania","tag-diplomazia-economica"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/52265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=52265"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/52265\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=52265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=52265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=52265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}