{"id":52519,"date":"2016-10-12T12:54:09","date_gmt":"2016-10-12T10:54:09","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2016\/10\/cina-gruppo-italiano-vini-sbarca-2\/"},"modified":"2016-10-12T12:54:09","modified_gmt":"2016-10-12T10:54:09","slug":"cina-gruppo-italiano-vini-sbarca-2","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/approfondimenti\/2016\/10\/cina-gruppo-italiano-vini-sbarca-2\/","title":{"rendered":"China &#8211; Gruppo Italiano Vini signs partnership with Alibaba to conquer Chinese markets"},"content":{"rendered":"<p>The distribution of Italian wines in China has made a quantum leap by investing in e-commerce. Thanks to the agreement between Gruppo Italiano Vini (GIV)\u00a0and the Tmall.com and Wangjiu.com platforms of the Alibaba Group, the wines of 15 historic wine producers will now be made available to the Chinese public, also through the group\u2019s online flagship store. The agreement between GIV and the leading e-commerce stores in China, which was signed at the Residence of Italian Ambassador Ettore Sequi, will facilitate the immediate distribution of Italian wines on the promising Chinese market. While presenting the signing of the agreement, Ambassador Sequi said: \u201cThe promotion of Italian agro-food products on platforms such as Alibaba\u2019s, which count on almost 450 million users, is an essential component of a modern distribution strategy leveraging the exponential growth trends that e-commerce is recording in China. Italy is now the world\u2019s largest wine producer but, most of all, it produces high-quality wines. Our common goal is to facilitate the distribution of Italian products to meet the demand for Italian-made products of Chinese consumers, especially in the wine sector, which increasingly focuses on product authenticity and reliability and consumer satisfaction.\u201d With sales of more than 350 million euros, the Gruppo Italiano Vini is number one in Italy and among the world\u2019s leading producers and distributors of high-end wines. The Group owns 15 historic wine brands, including Melini, Rapitala\u2019 and Bolla, which are already sold in 85 Countries.<\/p>\n","protected":false},"excerpt":{"rendered":"The distribution of Italian wines in China has made a quantum leap by investing in e-commerce. Thanks to the agreement between Gruppo Italiano Vini (GIV)\u00a0and the Tmall.com and Wangjiu.com platforms of the Alibaba Group, the wines of 15 historic wine producers will now be made available to the Chinese public, also through the group\u2019s online [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[45,3],"class_list":["post-52519","post","type-post","status-publish","format-standard","hentry","category-approfondimenti","tag-asia-e-oceania","tag-diplomazia-economica"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/52519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=52519"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/52519\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=52519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=52519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=52519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}