{"id":54953,"date":"2015-10-20T11:29:34","date_gmt":"2015-10-20T09:29:34","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2015\/10\/a-firenze-convegno-con-il-sottosegretario-2\/"},"modified":"2015-10-20T11:29:34","modified_gmt":"2015-10-20T09:29:34","slug":"a-firenze-convegno-con-il-sottosegretario-2","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/approfondimenti\/2015\/10\/a-firenze-convegno-con-il-sottosegretario-2\/","title":{"rendered":"Conference in Florence with Under-Secretary Giro on the value and dissemination of the Italian language in the world"},"content":{"rendered":"<p>Contemporary with the 15<sup>th<\/sup> Italian Language in the World Week, the conference \u201c<i>Riparliamone: la lingua ha valore<\/i>\u201d took place at Florence\u2019s Palazzo Medici-Riccardi, promoted by the Ministry of Foreign Affairs and International Cooperation on the impetus of Under-Secretary Mario Giro and in collaboration with the Florence city government.<\/p>\n<p>Participants included Under-Secretary Giro and Gabriele Toccafondi of the education ministry, Mayor of Florence Dario Nardella, Vice-President of the Tuscany region Monica Barni, Director-General for Country Promotion Andrea Meloni and major representatives of economic and business spheres. The encounter offered an opportunity to present the initial results of the process launched last October with the States General for the Italian Language.<\/p>\n<p>The status of Italian language teaching around the world, conducted according to the new criteria propsed by the States General, will be examined and include data on numbers of students and projects currently under way abroad (Cultural Institutes, Italian schools abroad, courses, universities). The Florence conference will, in particular, provide an illustration of the \u201cPortal of the Italian Language in the World\u201d project. Also discussed will be the inclusion of degrees in Italian language teaching for foreigners in foreign University programmes; the association of italo-phones; the development of a certification of language skills; the consultative work group for the promotion of Italian language and culture abroad; and the training and updating of teachers and lecturers.<\/p>\n<p><strong>\u201cSpeaking Italian\u201d increasingly part of communication strategies<\/strong><\/p>\n<p>\u201cThe aim is to foster the birth of a great undertaking in the teaching of the Italian language abroad, a major public and private effort in which business becomes a key player. Studying Italian also means acquiring Italian taste and therefore consumers of Italian products\u201d, added Under-Secretary Mario Giro.<\/p>\n<p>One of the meeting\u2019s priority themes was also the promotion of Italian and its involvement in the world of enterprise, which, as has emerged over recent years, shows a close relationship between the spread of the Italian language and productive sectors. The value of the language mentioned in the event\u2019s title, underscores the importance that the evocative strength of words assumes in economic, commercial and media spheres. From fashion to automobiles, architecture to art, music and design, \u201cspeaking Italian\u201d has increasingly become linked with global level communication strategies that underscore the bond with Italy and guarantee that \u201cadded value\u201d associated with Made in Italy.<\/p>\n<p>\u201cIn order to improve our strategies we need the help of businesses. We wish to adopt an inclusive approach and develop a direct and continuous interface with the world of enterprise\u201d, Under-Secretary Giro concluded.<\/p>\n<p>More and more often, foreign firms are using advertising messages that incorporate Italian in order to seduce consumers and attract them to products that suggest the Italian productive impulse and quality. The Florence meeting was acutely aware of the relationship between culture and business and between the products of creativity and the language by which they are presented.<\/p>\n","protected":false},"excerpt":{"rendered":"Contemporary with the 15th Italian Language in the World Week, the conference \u201cRiparliamone: la lingua ha valore\u201d took place at Florence\u2019s Palazzo Medici-Riccardi, promoted by the Ministry of Foreign Affairs and International Cooperation on the impetus of Under-Secretary Mario Giro and in collaboration with the Florence city government. Participants included Under-Secretary Giro and Gabriele Toccafondi [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,3,399],"class_list":["post-54953","post","type-post","status-publish","format-standard","hentry","category-approfondimenti","tag-diplomazia-culturale","tag-diplomazia-economica","tag-vice-ministri-e-sottosegretari-precedenti"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/54953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=54953"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/54953\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=54953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=54953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=54953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}