{"id":60900,"date":"2018-03-06T10:48:01","date_gmt":"2018-03-06T09:48:01","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/comunicati\/2018\/03\/eccellenza-agroalimentare-italiana-2\/"},"modified":"2018-03-06T10:48:01","modified_gmt":"2018-03-06T09:48:01","slug":"eccellenza-agroalimentare-italiana-2","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/retediplomatica\/2018\/03\/eccellenza-agroalimentare-italiana-2\/","title":{"rendered":"FOODEX Japan 2018 &#8211; The excellence of Italian agro-food products in Japan"},"content":{"rendered":"<p>Brand Italy will be represented in large numbers at the annual <strong>FOODEX Japan<\/strong> fair, the most important agro-food event in Asia running in Tokyo from 6 to 9 March 2018.<\/p>\n<p>\u00abItaly disposes of the largest exhibition area of the Fair:\u00a0<strong>2200 m\u00b2<\/strong>\u00a0and vaunts the participation of the more than <strong>170 companies <\/strong>from\u00a0<strong>16 Regions<\/strong>. This large presence testifies to the variety, wealth and innovativeness of Italy\u2019s production, the great competitiveness of our offer of agro-food products and the tangible commitment of institutions and companies, all determined to work in team in a very sophisticated but equally promising market like that of Japan, \u00bb said the Italian Ambassador in Tokyo,\u00a0<i>Giorgio Starace<\/i>. \u00a0<\/p>\n<p>He went on: \u00abThe Italy-Japan commercial partnership continues to consolidate in a context in which both our economies are experiencing a cycle of economic recovery and expansion. In 2017 alone, the value of Japanese imports of Italian products rose 21.6%: a significant result which was confirmed in January 2018 (+38%)\u00bb.<\/p>\n<p>\u00abIn this context, let me specify the rise in the value of Japanese imports of all the major classes of Italian agro-food products in 2017: drinks, alcoholic drinks and vinegar (+9.74%); vegetables and fruit (+3.71%); bakery and pastry products (+6.44%); fresh and processed meats (+8.17%)\u00bb.<\/p>\n<p>\u00abOur economic diplomacy therefore intends to go on assertively supporting companies. Firstly, by guaranteeing a growing number of Italian products access to the Japanese market. Just recently, we have celebrated the introduction in Japan of Chianina beef with a big event in our Embassy. Last November, after a successful negotiation, we obtained green light to exporting processed meat products, including \u2018bresaola\u2019. In the future we also intend to focus on the fruit sector, whose potential is enormous. \u00bb<\/p>\n<p>The Italian Embassy, in close cooperation with the Director of the Trade Promotion Section,\u00a0<i>Aristide Martellini<\/i>, assures our companies utmost support to facilitate the promotion and maximization of the presence of our products on Japan\u2019s large distribution circuits. To this end, Ambassador Starace organized an innovative <strong>event with B2B meetings on the fringes of the FOODEX<\/strong>, which will be attended by more than 100 representatives of Italian enterprises and 80 representatives of major Japanese groups in the food &#038;\u00a0beverage sector.<\/p>\n<p>On 7 March, the Residence of the Italian Ambassador will host an important event to present <strong>CIBUS 2018 \u2013 19<sup>th<\/sup> International Food Exhibition<\/strong>\u00a0(Parma, 7-10 May 2018), with the presence of the CEO of Fiere di Parma,\u00a0<i>Antonio Cellie<\/i>, and the President of the Young Entrepreneurs of Federalimentare\u00a0<i>Alessandro Squeri<\/i>. The Exhibition will be attended by importers, distributors, caterers and representatives of the world of the media.<\/p>\n<p>Also this year, to confirm our strategic and forward-looking commitment, Japan will be the focus of the integrated promotion campaign launched by the Foreign Ministry: \u00a0the\u00a0<strong>Week of Italian Cuisine in the World <\/strong>(in November), in addition to the many events scheduled in the autumn across Japan with the initiative \u201c<strong>6000 years of Italian wine<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Brand Italy will be represented in large numbers at the annual FOODEX Japan fair, the most important agro-food event in Asia running in Tokyo from 6 to 9 March 2018. \u00abItaly disposes of the largest exhibition area of the Fair:\u00a02200 m\u00b2\u00a0and vaunts the participation of the more than 170 companies from\u00a016 Regions. This large presence [&hellip;]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[45,3],"class_list":["post-60900","post","type-post","status-publish","format-standard","hentry","category-retediplomatica","tag-asia-e-oceania","tag-diplomazia-economica"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/60900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=60900"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/60900\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=60900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=60900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=60900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}