The symbol of Made in Italy at the next Design Shanghai (14-17 March 2018), the major show in Asia dedicated to design, will be a 300 sqm home designed by Veronafiere.<\/p>\n
It is a collectively designed home curated by architect Mauro Felice, which will feature the major Italian brands in the design sector \u2013 from interior decoration to kitchens, from marble to furniture \u2013 and in the wine sector, with numerous companies represented in the \u2018Vinitaly lounge\u2019 and a \u2018Preview night\u2018 exclusively dedicated to Italian wine, which will once again put together China Vinitaly and Italia del vino, one of the Country\u2019s most representative consortia of winegrowers. The project, which is fruit of a new strategic partnership in China signed between Media 10 \u2013 organizer of Design Shanghai \u2013\u00a0 and Casa M\u00e9dinit (of the Veronafiere Group SpA), was announced a few days ago by Veronafiere in Beijing on the sidelines of the press conference dedicated to the next edition of the show.\u201cItaly is world leader in the design sector, which represents one of the spearheading export<\/i> sectors <\/i>\u2013 said the Italian Ambassador in Beijing, Ettore Francesco Sequi.<\/p>\n
The opportunities in China for the companies of the sector are enormous. In the last 5 years, our sales of design products and furnishings have risen 50% and we estimate a further 20% increase over the next ten years. <\/i>\u00a0On the other hand, Italy is the superpower of beauty thanks to a capacity that is unique in the world to combine technology, creativity and functionality. <\/i>Italy does not do design. Italy is design.\u201d<\/i>\u201cToday in China we need more than ever to represent the Country in a univocal way \u2013 <\/i>said the Director General of Veronafiere, Giovanni Mantovani \u2013 and the fertilization between two distinctive elements of the essence of Italy, such as design and wine, cannot but contribute to determining the correct perception of our brand. \u00a0\u00a0<\/i><\/p>\n
The Chinese market is difficult and, in different cases, is affected by unfavourable commercial conditions compared to competing markets but last year\u2019s export indicators indicate that the work initiated in favour of Made in Italy products is beginning to bear fruit.\u201d <\/i><\/p>\n
According to ISTAT, in the first 10 months of last year, total Italian exports to the Asian giant already exceeded the total sale volumes achieved in 2016, in excess of 11 billion euros.<\/p>\n
\u201cIn the wine sector \u2013 <\/i>concluded Mantovani \u2013 the Chinese market confirms to be an \u2018Eldorado\u2019 for different producer Countries and the \u2018promised land\u2019 for Italy.<\/i><\/p>\n
In a scenario showing a record 106% growth in world wine imports in the last 5 years \u2013 which is twice as much as demand in the US and almost 19 times more than in Germany \u2013 our market share is still low (5.7%), even if the first positive signs are beginning to be seen. \u00a0<\/i><\/p>\n
According to the figures released by Nomisma on the basis of customs data, the value (in euros) of Italy\u2019s export growth in the first 11 months of 2017 exceeds 18%, with a comforting 3% increase in the average price, for a total value of 126 million euros\u00bb.<\/i><\/p>\n
After only four editions, Design Shanghai (14 to 17 March) is already the most important high-end design show in Asia and the fourth-largest in the world, with almost 400 brands represented. \u00a0<\/p>\n
The Show\u2019s business profile is represented by the most important architecture and interior designer firms, developers and dealers in Asia and in the world; the format proposed \u2013 with side events, media coverage, networking opportunities and gala dinners \u2013 turns this event into a unique platform with an enormous potential in terms of return for companies\u2019 investments. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"The symbol of Made in Italy at the next Design Shanghai (14-17 March 2018), the major show in Asia dedicated to design, will be a 300 sqm home designed by Veronafiere. It is a collectively designed home curated by architect Mauro Felice, which will feature the major Italian brands in the design sector \u2013 from […]","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[45,3],"class_list":["post-60976","post","type-post","status-publish","format-standard","hentry","category-retediplomatica","tag-asia-e-oceania","tag-diplomazia-economica"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/60976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=60976"}],"version-history":[{"count":0,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/60976\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=60976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=60976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=60976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}