{"id":90195,"date":"2022-10-27T09:41:25","date_gmt":"2022-10-27T07:41:25","guid":{"rendered":"https:\/\/www.esteri.it\/sala_stampa\/archivionotizie\/\/2022\/10\/made-in-italy-della-moda-protagonista-a-bruxelles\/"},"modified":"2022-10-27T11:53:10","modified_gmt":"2022-10-27T09:53:10","slug":"made-in-italy-della-moda-protagonista-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.esteri.it\/en\/sala_stampa\/archivionotizie\/retediplomatica\/2022\/10\/made-in-italy-della-moda-protagonista-a-bruxelles\/","title":{"rendered":"Made in Italy fashion takes centre stage in Brussels"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">To mark the first anniversary of the\u00a0<strong>#beIT<\/strong>\u00a0<em>nation branding<\/em>\u00a0campaign, the\u00a0<strong>Italian Embassy in Brussels\u00a0<\/strong>launched a new initiative of\u00a0<strong>economic diplomacy\u00a0<\/strong>dedicated to the promotion of \u2018Made in Italy\u2019 products. It is called\u00a0<strong>\u201cApritiModa\u201d\u00a0<\/strong>and is co-organised with the<strong>\u00a0Farnesina<\/strong>, the\u00a0<strong>Permanent Missions to the European Union<\/strong>\u00a0and\u00a0<strong>NATO<\/strong>, the<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><strong>National Chamber of Italian Fashion,<\/strong><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">and the<strong>\u00a0Fondazione Cologni per le Arti e i Mestieri<\/strong>. The initiative aims to disclose to the general public the \u201cbackstage\u201d of leading Italian fashion brands showing the artisanal crafts of the sector at work.<\/span><\/p>\n<p style=\"font-weight: 400;\">For the occasion, the Residence of the Italian Ambassador in Brussels converted into a showcase to\u00a0<strong>promote the points of excellence of Italian-made fashion\u00a0<\/strong>by displaying leading brands such as Armani, Alberta Ferretti, Dolce e Gabbana, Aquaflor, Fratelli Rossetti, Moncler, Borsalino, Sartoria Litrico, Martina Vidal, Francesco Maglia, Marcolin, Cilento e Omega Gloves, all of which are partners in the \u201cApritiModa\u201d project. The evening programme included the premiere screening in Belgium of a video produced by Giorgio Armani for the #beIT campaign.<\/p>\n<p style=\"font-weight: 400;\">The Italian Ambassador in Brussels,\u00a0<strong>Francesco Genuardi<\/strong>, highlighted the importance of fashion, a strategic supply chain for Italian exports which accounts for a total of 80 billion euros and that represents, through the supply chain of the artisan industry across the Italian territory, a point of excellence in the world.<\/p>\n<p style=\"font-weight: 400;\">The event was attended by the Permanent Representative to the EU,\u00a0<strong>Ambassador Pietro Benassi<\/strong>, the President the National Chamber of Italian Fashion,\u00a0<strong>Carlo Capasa<\/strong>, the President of the Fondazione Cologni,\u00a0<strong>Alberto Cavalli<\/strong>, and\u00a0<strong>Cinzia Sasso,<\/strong>\u00a0the designer of the \u201cApritiModa\u201d project.<\/p>\n","protected":false},"excerpt":{"rendered":"To mark the first anniversary of the\u00a0#beIT\u00a0nation branding\u00a0campaign, the\u00a0Italian Embassy in Brussels\u00a0launched a new initiative of\u00a0economic diplomacy\u00a0dedicated to the promotion of \u2018Made in Italy\u2019 products. It is called\u00a0\u201cApritiModa\u201d\u00a0and is co-organised with the\u00a0Farnesina, the\u00a0Permanent Missions to the European Union\u00a0and\u00a0NATO, the\u00a0National Chamber of Italian Fashion,\u00a0and the\u00a0Fondazione Cologni per le Arti e i Mestieri. The initiative aims to [&hellip;]","protected":false},"author":3,"featured_media":90165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[3,9],"class_list":["post-90195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retediplomatica","tag-diplomazia-economica","tag-europa"],"_links":{"self":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/90195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=90195"}],"version-history":[{"count":1,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/90195\/revisions"}],"predecessor-version":[{"id":90199,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/posts\/90195\/revisions\/90199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media\/90165"}],"wp:attachment":[{"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=90195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/categories?post=90195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=90195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}