Seconda Settimana della Cucina Italiana nel Mondo | 20 - 26 novembre 2017
“Quality food and wine”: simple words to describe an overview of exceptional products and businesses that are vital for the country’s economy. This is the theme of the second “Week of Italian Cuisine around the World,” which runs from 20 to 26 November, and showcases culinary excellence in 110 Italian diplomatic missions. Promoting the "Made in Italy" agricultural and food industry is the main purpose of the event which follows the example set by Expo 2015.
It was launched at Villa Madama on 10 November, and includes 1,000 events, with about 200 promotional and commercial occasions, about 150 meetings with chefs, show cooking, cooking classes and masterclasses. There will also be more than 120 conferences, seminars and debates on the Italian cooking tradition, with more than 170 tastings and theme dinners. Of course, always bearing in mind that according to the Bloomberg agency, Italians are the “world’s healthiest people”.
Quality, sustainability, culture, food security, the right to food, education, identity, territory and biodiversity are the main themes being focused on at international level to promote culinary and food and wine traditions as distinctive traits of Italian identity and culture. Italian cuisine can also provide momentum to other major sectors in the economy, most especially tourism. Food and cultural tourist itineraries can be promoted that offer international tour operators with destinations that are still relatively undiscovered, but have broad appeal for tourists who appreciate tradition, the environment and sustainability.
Opening remarks at the launch were made by the Foreign Minister, Angelino Alfano, the Minister for Agricultural, Food and Forestry Policies, Maurizio Martina, the Undersecretary of State at the Ministry of Cultural Heritage and Activities and Tourism, Dorina Bianchi and the President of ICE-Agenzia, Michele Scannavini. This demonstrated the joint effort to promote Italy's economic system by these institutions. Team effort by the main public and private groups who represent Italian cuisine and Italy in the world has been crucial for the overall organisation. They include the Ministry of Economic Development (MISE), the Ministry of Education, Universities and Research (MIUR), the Ministry of Cultural Heritage and Activities and Tourism (MIBACT), the Regions, the Italian Trade Agency (ICE), the National Tourism Board of Italy (ENIT), Universities, Chambers of Commerce, trade associations, cookery schools, networks of certified Italian restaurants and operators in the food and wine and design industries.