“Food Education: The Culture of Taste” is the theme of the fourth Week of Italian Cuisine in the World which will run from 18 to 24 November 2019. The event aims to promote quality Italian cuisine and our farm produce abroad and is fast becoming a highly prominent event.
The diplomatic and consular offices and Italian Cultural Institutes will be very busy during the Week promoting numerous events all over the world: the commercial promotion activities will be enhanced by seminars and conferences, meetings with chefs and cooking courses, tastings and dinners. Italian cuisine will also be described through art, film screenings, concerts and photographic exhibitions. Discussions will be held on highly topical subjects such as the relationship between food and environmental sustainability, healthy food culture, food safety, the right to food, food education, territorial identities and biodiversity in the wake of Expo 2015 in Milan.
The key components
· The Mediterranean diet as a healthy lifestyle and model of balanced nutrition available to all.
· Products with registered and protected designation of origin and tackling the Italian Sounding phenomenon.
· Italian wines and their territories: the addition of the "Colline del Prosecco di Conegliano e Valdobbiadene" to the UNESCO World Heritage List.
· The food and wine and regional tourist itineraries, and re-discovery of Italian villages and their typical culinary products.
· The internationalisation of Italian training services in the culinary and hospitality sectors.
· Cultural activities linked to the celebration of the 500th anniversary of the death of Leonardo da Vinci, a man who invented various innovative kitchen implements.
Who, where and when
The project was devised and coordinated by the Directorate General for Cultural and Economic Promotion and Innovation of the Ministry of Foreign Affairs and International Cooperation, and developed by a working group involving the Ministry of Economic Development, the Ministry of Agricultural, Food and Forestry Policies, the Ministry of Education, University and Research and the Ministry of Cultural Heritage and Activities and Tourism, in addition to all the main entities, associations and institutions representing Italian cuisine and Italy in the world: The Regions, the Italian Trade Agency (ICE), the National Tourism Board of Italy (ENIT), Universities, Chambers of Commerce, trade associations, cookery schools, networks of certified Italian restaurants and operators in the food and wine industries.
There are over 1000 activities planned by almost 300 diplomatic-consular missions and Italian Cultural Institutes so the project will cover all geographic regions, help protect Italian culinary traditions and promote a healthy lifestyle with the Mediterranean diet.
The project is part of the “Italian Way of Life” plan launched by the Ministry of Foreign Affairs and International Cooperation to actively involve public and private entities in the integrated promotion of our country.