Deputy Minister for Economic Development Carlo Calenda, in Washington for meetings with the Obama administration and the Congress on trade talks between the US and the European Union, sees significant opportunities for Italian firms in the American market. Especially in the heartlands, where growth is strong and which the Made in Italy label has neglected. He called the United States a mine that had been explored only superficially, and that it was Italy’s goal to win over "deep America", where the potential is greater, citing the example of Texas. Ahead of the Italian EU duty Presidency starting in July, Calenda was also optimistic about the possibility of making progress on the Transatlantic Trade and Investment Partnership (TTIP), which he viewed as offering major advantages to Italy.
Regarding trade talks, Calenda said it was important not to lose momentum and try to make headway, even if only partial, on crucial issues such as tariffs, regulations and market access. Leading members of Confindustria and prominent Italian associations accompanied Calenda on his visit. He was also flanked by a BusinessEurope delegation led by Emma Marcegaglia. Calenda presented Italy as an opportunity for investment to an audience of American financiers and businesspersons as part of an effort to attract "growth capital".