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Governo Italiano

Postcards from the other Italy - Italian sustainable luxury in Dubai



Postcards from the other Italy - Italian sustainable luxury in Dubai

An Italian lady from Rome who lives in the capital of luxury: Michela Simone, 39, made this choice eleven years ago, as she told "Postcards from the other Italy", the web series produced by the news agency ‘9colonne’ with the support of the Directorate General for Italians Abroad and Migration Policies of the Ministry of Foreign Affairs and International Cooperation.
"Arabs love Italians: Italian food, fashion, soccer. They love our culture and find that their culture has many points in common with ours", said Michela who has always worked in the fashion world and today, through her own communication agency specializing in the luxury sector, is trying to create a niche market where she can promote the idea of "sustainable luxury" by supporting fashion and jewelry lines that comply with the principles of fair trade and of eco-sustainability.

The interviews of “Postcards from the other Italy” give a dynamic, natural, practical and updated storyboard of the other Italy, the one beyond the national borders: the dreams, expectations, comparisons, joys and disappointments of young Italians who have opted for making an experience abroad, whether for will or for necessity, using their testimonials to maintain that unbreakable tie that links them to their Country of origin.  The interviews span from Brussels to New York, from Rio de Janeiro to Shanghai: every week the web series schedules a new video interview to outline the profile of the new generation of emigrants, visible on the website, on the YouTube channel of Nove Colonne and on the website of the Ministry of Foreign Affairs.  

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