New commercial avenues are opening up in China and throughout the Asian continent for the Italian Exhibition System. Veronafiere is playing a major role on the Silk Road so much so that its President, Maurizio Danese and Director General, Giovanni Mantovani are currently in China, visiting Beijing and Shanghai. They met with the Italian Ambassador to China, Ettore Sequi, the Consul General in Shanghai, Stefano Beltrame, and the director of the Italian Trade Agency, ICE in China, Amedeo Scarpa, who are supporting the Veranofiere initiatives. Besides holding institutional meetings with several counterparts such as the president of the Italian Chamber of Commerce in China, Davide Cucino, the president and director general of Veronafiere have been very active signing new agreements and renewing already existing ones. This has been made possible thanks to the long-standing presence of Fiera di Verona in China, where it has been active since 1998, and its representative office in Shanghai. Veronafiere has a long list of strategic partnerships, that is about to include another important deal with the Chengdu Fair (in Sichian), a city located on the Silk Road. A Memorandum of Understanding was signed during this mission with a view to defining the terms of a new cooperation project between Veronafiere-Fieragricola and Sichuan International Exhibition Co. Ltd, the organiser of the Sichuan Agricultural Expo. The agreement, whose terms will soon be finalized, will concern the fair events of 2017 and 12018 organized by Veronafiere and Sichuan International Exhibition Co. Ltd. The agreement, soon to be signed, will establish the collective participation in the two events of Chinese and Italian companies producing machinery and technologies and providing supporting services for agriculture, animal husbandry, wine making and fruit and vegetable production. The partnership is meant to include also a training programme amd programme of b2b meetings and events addressed tp Italian and Chinese operators in order to improve the knowledge of their respective markets. Sichuan will be represented by two delegations - an institutional delegation and a commercial one; they will be led by CCIPT (China Council for the Promotion of International Trade, the Chinese authority in charge of the operational organisation of b2b meetings and participation in fairs), and travel to Verona on 15 and 16 June.