Serbia – Promoting nutraceutics in the balkans
Belgrade will host the “Promoting Nutraceutics in the Balkan Area” initiative, organised by the Italian Trade Agency - ICE , in conjunction with Federsalus, the Ministry of Economic Development and the Ministry of Foreign Affairs and International Cooperation, on 10 and 11 December. A presentation of an Italian approach to Nutraceutic will kick off the event. It will be followed by B2B meetings, networking activities and visits to local distribution centres.
The mission seeks to facilitate the Italian food supplement industry in meeting foreign buyers coming from 10 Balkan countries selected by the network of ICE offices abroad. In recent years, the Balkan countries showed an ever increasing attention to health and nutritional issues, which led to a significant increase in the consumption of food supplements, with a special interest in Italian products that are considered to be an excellence in the world.