Two Memorandums of Understanding have been signed today at the Farnesina between the Ministry of Foreign Affairs and International Cooperation (MAECI) and the Altagamma Foundation and between MAECI and Fiat Chrysler Automobiles (FCA).
The MoUs were signed by Minister Paolo Gentiloni and the President of Altagamma, Andrea Illy, and the FCA's Chief Operating Officer for Europe, Africa and the Middle East, Alfredo Altavilla. The ceremony was attended by representatives of prestigious “Made in Italy” firms.
MAECI has long been committed to carrying out an integrated strategy to promote Italy abroad, also reflected through the events organised by the diplomatic and consular network and Italian Cultural Institutes. Within this context, the major players are the distinctive 'Made in Italy' brands that best express the Italian style and excellence.
A collaboration was established with the Altagamma Foundation which, since 1992, unites top Italian companies representing Italy's high-end culture and creative industries which are acknowledged across the world to be the best representatives of the Italian style.
A cooperation agreement was also finalised with the FCA (Fiat Chrysler Automobiles) Group which leads the automotive market with brands like Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram and Maserati, and that operates through companies located in 40 different countries.