A packed programme of more than 50 events will take place in Thailand over the course of 2016, including art, music, design, architecture, cinema, dance, photography and the promotion of brand "Italy". The calendar of events was developed by the Italian embassy in Thailand. "Bangkok, which now has over 15 million inhabitants, is a dynamic hub at the centre of ASEAN, far from the stereotypes full of beaches and pagodas," said Italian Ambassador Francesco Saverio Nisio. "Here with dynamism as dizzying as the mushrooming skyscrapers and top-quality cultural competition, a country like Italy should use its soft power to promote its image and attract favour, visitors, investments and contracts."
This is why the Italian Festival in Thailand 2016 was organised to meet the priorities set in the Farnesina’s (Italian Foreign Ministry) plan for the integrated promotion of Italy around the world, offering a continuous programme of events from January through to December. These events will range from hosting jazz stars like trumpeter Enrico Rava and contemporary pianist Giovanni Allevi, to screening new Italian films and staging contemporary dance performances by Artemis, from opera singing to the accompaniment of the Bangkok Symphony Orchestra to corporate culture, from emerging artists to street art.
More than 50 events over 12 months
Brand Italy is being strongly promoted in the major shopping centres, which record a daily attendance of over 300,000 shoppers. The events are scheduled to begin in May with an Italian Grand Weekend at the Siam Paragon Mall and will continue with the Italian Week at Central World Plaza, before concluding with the Italian week at the Crystal Design Center, in the year of the Milan Triennale.
The entire programme is financed by 41 Italian and Thai sponsors who signed up to the Embassy's proposal, also thanks to last October’s Italy-Thailand Business Forum, a high-profile club bringing together companies worth over 315 billion dollars.