The 16th Week of Italian Language in the World will open in Brasilia from 17 October to 21 October. The Italian Embassy in Brasilia has developed a rich programme of events starting on the 17 at 11:30 a.m. at the premises of the University of Brasilia, with a lecture by Italian journalist and writer, Antonella Rita Roscilli, on Zelia Gattai, an Italian-Brazilian writer and the life-long companion of Jorge Amado. The lecture will be also an opportunity to celebrate the 100th anniversary of the birth of Zelia Gattai and the release of Roscilli's book entitled “Zélia Gattai e l’immigrazione italiana in Brasile tra il secolo XIX e XX” (Ed. Edufba, 2016). The book is much more than a biography; it explores the phenomenon of Italian immigration to Brazil between the end of the 19th century and the beginning of the 20th. This was a fundamental phase in the settlement of an Italian community in Brazil, which became an essential promoter of the socio-economic development of this great South American Country. Thanks to the contributions by many Italian men and women like Zelia Gattai, Brazil today has become one of the world's major multicultural nations. The University of Brasilia will host a second event entitled "L'uso creativo della lingua italiana nel linguaggio pubblicitario: gli studenti di Lingua Italiana della UnB analizzano famosi prodotti italiani e creano la loro pubblicità” on Thursday 20 October at 2 p.m. In the course of the event students from the Department of Italian Studies will present the works they carried out at a workshop on Creativity entitled "Creativity: a brief history of advertising in Italy and the language of advertising" conducted by Andreina de Vittori, visiting lecturer at the University of Brasilia. Students will also give a reading of some excerpts from Giacomo Leopardi's "Dialogo della moda e della morte" taken from the book "Le operetti morali", as well as excerpts of interviews with Umberto Eco on the concept of beauty and ugliness and with Tiziano Terzani on managers and creativity. A special event for addressed to students attending the five Italian language courses will wind up the Week on 21 October. “Porte aperte in Ambasciata d'Italia per gli studenti di Lingua Italiana della UnB”, will give students a guided tour of the Italian Embassy building designed by Pier Luigi Nervi, an example of Italian architectural creativity. The tour will also give them an opportunity to appreciate works by Portinari and Schifano, a landscape painter, while reflecting on eco-sustainibility with the presentation of the "Green Embassy" project.