ICE Roadshow: “Italy for companies. With SMEs towards foreign markets”
Institutions and business organisations will meet with companies tomorrow in Florence to discuss the theme of internationalisation in the last leg of the 2017 Roadshow organised by ICE-Agency in partnership with CNA Florence. The initiative puts together all the public and private entities promoting Brand Italy and Italian companies with a view to winning market shares and singling out business opportunities around the world. The introductory session will open with remarks by the Undersecretary of State for Foreign Affairs and International Cooperation, Benedetto Della Vedova. The workshop session schedules speeches by representatives of Prometeia, of the Ministry of Foreign Affairs and International Cooperation, of the Ministry of Economic Development, and of the ICE, SACE and Simest public agencies, who will illustrate the international scenarios and the instruments and strategies to support enterprises on global markets. After the workshop, entrepreneurs will be able to request one-to-one meetings with the representatives of public and private organisations present in order to explore internationalisation options and develop customised market strategies.