The exhibition "Made in Italy, 1950-70 Graphic Design, Creativity and Experience", has been launched in Madrid, and will be hosted in the Palacio Quintanar in Segovia until Feb. 28. The Palacio is a centre connected with the Consejeria de Cultura y Turismo of the Junta de Castilla y Leon. The exhibition, that has been organised in collaboration with Aiap, the Italian Design and Visual Communication Association, offers an overview of the wealth of Italian arts and design and all the firms that have believed in that creativity since the 1950s. The exhibition’s goal was that of illustrating the complex and vibrant atmosphere of Italian graphic design in the post-World War II period.
The exhibition features works of renown artists
The broad scope of the exhibition includes works of famous Italian artists as Massimo Vignelli, Bob Noorda, Giancarlo Iliprandi, Heinz Waibl, Silvio Coppola, Bruno Munari or Griggs, but also works of less famous, yet equally interesting artists, who worked with printed graphics, packaging and brand identity design. It is a truly exhaustive overview of Italian works and projects accomplished in the post-war period, when the country experienced an economic boom.