Vinitaly International is the main feature of the Italian Area at the second edition of the Shanghai Wine & Dine Festival, the most important business-to-consumer (B2C) event in the agro-food sector. Organized by the Shanghai Morning Post, Gewara - the Chinese TicketOne - and UnionPay, the event will take place at Expo Park in Shanghai from September 23 to 25. Fourteen countries are participating in the Festival where Italy will be present with Vinitaly, the Accademia Italiana della Cucina and nine regional associations. They will introduce visitors to typical products and wines from Italy. "Food and wine are identity features of Italy. This is why an event such as this is important. It gives Chinese visitors an opportunity to discover new food and new dishes from Italy," said the Italian Consul General in Shanghai, Stefano Beltrame. "The Italian participation in the festival is promoted and organized by Vinitaly, which stands as the champion of Italian food and wine in China." Speaking at the event's press conference, Stevie Kim, managing director of Vinitaly International, pointed out that "through this festival, together with importers and the great appeal of Italian cuisine, we also try to attract non-experts and put Italian wine at centre stage."