Three decades of art and design in visual communications from the 50s through the 70s are narrated through the eyes of the most visionary designers and forward-looking companies. The exhibition "Made in Italy" opened on 13 October at the Library of Bratislava University on the occasion of the 16th Italian Language Week in the World (17-23 October). It was organised by the Italian Cultural Institute in Bratislava and curated by Milan Graphic Design Documentation Centre (CDPG) of AIAP, the Italian Association for Visual Communication. The extraordinary intuition which grew in the Italian economic-corporate milieu in postwar years was that of creating unique images to communicate ideas and new products. The exhibition highlights the role of graphic designers in making industrial products known, telling and dramatizing their stories and making them desirable through the creation of a shared symbolic imagery. Designers took on every single industrial sector from furnishing to chemistry and pharmaceuticals, to heavy industry and publishing. The discipline developed enormously in postwar years, contributing to the economic and cultural growth of the country.