“Italy is a real superpower of Culture: the aptitude for dialogue, the respectful approach to different cultural identities, the natural vocation for pluralism are the groundwork of our cultural diplomacy and of Italy’s diplomatic policy in general,” said the Minister of Foreign Affairs and International Cooperation, Angelino Alfano, when presenting the first edition of the “Diplomatia for Culture” Award. The prize is an initiative of the Diplomatia Association under the patronage by the Foreign Ministry that will take place tonight at 7 p.m. in the beautiful Roman venue of Villa Madama. As the event’s guest of honour, Minister Alfano will address a word of welcome before passing the floor to the president of Diplomatia, Ambassador Giovanni Castellaneta, who will illustrate the initiative promoted by an association that, for over 25 years, has been committed to enhancing cooperation between Institutions and civil society by strengthening the dialogue between the worlds of diplomacy and of business.
Minister Alfano: “Cultural and economic diplomacy work side by side: our Country is an essential global point of reference also because of our many points of excellence in terms of fashion, design, cuisine and landmarks, which all lead back to the concept of the “Italian Way of Life”. “The Foreign Ministry, through its diplomatic and consular network and the Italian Cultural Institutes, launched over 7,000 integrated promotion initiatives in 2017. If Italian export has risen 7.4%, touching almost 450 billion euros, it is thanks to the spread of our brand and of the concept of beauty, creativity and high-tech that goes with it,” affirmed the chief of Italy’s diplomacy. He went on to confirm that the Foreign Ministry will continue to pursue this commitment also in the future “in very close harmony with Italy’s whole economic system.”