Undersecretary Ivan Scalfarotto attended the inauguration ceremony of HoMi, the lifestyle salon. An initiative organized by Fiera Milano in collaboration with ICE (Italian Trade Agency), to promote the home furnishing and home decoration sector. About 600 exhibitors were present at the exhibition. Moreover, thanks to the attention given by ICE to the opportunities offered by emerging markets, this year, there was the participation of numerous international buyers (about 19% of the total).
"HoMi is an exhibition that recounts the rediscovery of Italian tradition in an international perspective" - said the Undersecretary - "And the beauty we see at this fair would not be possible if behind it there were no companies and entrepreneurs capable of creating winning business models. Innovation and internationalization are the two “I's” that represent the great asset of our production system. In the world, there is a widespread demand for beauty, well done, in a single word of Italy. We must disseminate the idea that the only competition that counts is not that of the parochial approach but that which sees us committed, with a view to collaboration and mutual development, with our international competitors".