“Today we can give the trade fair sector a definite date for reopening safely, 15th June,” declared Deputy Minister Manlio Di Stefano in a note.
“This commitment on the part of the Government,” went on DM Di Stefano, “shows our constant care in relation to the trade fair sector”.
Internationalisation of the trade fair system has a position all of its own in the Export Agreement signed at the Foreign Ministry in June last year. It provides for both stepping up the ICE Agency’s promotional initiatives, and for two special actions of a financial nature, entrusted to SIMEST: The first is put into effect by specific capitalisation measures in favour of trade fair bodies and organisers, backed by the 394/81 Fund. The other relates to possible one-off compensation of up to Euro 10 million, in compliance with the temporary, greater flexibility allowed by Brussels, in terms of State aid.
“From the beginning of the pandemic crisis,” added Deputy Minister Di Stefano, “we have been in contact constantly with the trade associations, and we wanted to earmark significant resources for the sector, in order to limit the damage caused to the worst year for attended events. We have also facilitated dialogue between Italian and European trade fair bodies, to bring about synergies and begin again with an agreed calendar that avoids overlapping.”
“We see the trade fair sector as strategic, as it provides impetus to the economy and showcases our exports, and we believe that this safe recommencement can take the sectors that depend on the visibility the fairs provide with it,” concluded the Deputy Minister.