The second edition of the ‘Salone del Vino italiano a Brasilia’ that was held at the Italian Embassy, showcased 110 different types of wines coming from various Italian regions. Sixteen distributors and importers participated in the initiative to present the excellence of the Italian wine-making sector to the Brazilian public. The event included food stands dedicated to different products such as caviar, olive oil, cold cuts and cheese and a stand dedicated to experiential tourism in Italy.
The initiative was organised in three sections: B2B meetings between about 100 importers, professionals in the agri-food sector and specialized journalists; a masterclass on Brunello di Montalcino; and a social event that was attended by 350 guests, including the Minister of Health Luiz Henrique Mandetta, several Undersecretaries of State, high-ranking officials, entrepreneurs, journalists and members of the diplomatic community.
The initiative is part of the Italian Embassy’s action plan to support the export of Italian wine to Brazil. Besides targeting the market in Brasilia, it also plans to contribute to developing a network of importers and distributors of Italian wine throughout the territory and thus facilitate the organisation of other promotional initiatives by different representatives of Italy’s economic system in Brazil. Among the main events programmed, special notice should be taken of the San Paolo International Wine Trade Fair (17-19 September) and the second edition of the Wine South America event (25-27 September) organised by the VeronaFiere Group.
The wine-making sector continues to have a great growth potential for Italian exports: according to official Brazilian data, the imports of Italian wine and grape-derived products in 2018 amounted to 40.81 million dollars, up 3.2% from 2017. Italy remains the fourth-largest wine exporter to Brazil after Chile, Argentina and Portugal.