An extraordinary communication campaign to relaunch the image of Italy and support Italian exports through the relaunch of the economic sectors most affected by Covid-19 emergency and, at the same time, give new impetus to the tourism sector. This is the objective of the market consultation launched to identify the most interesting projects on which to build the communication campaign for which 50 million euros are planned. That was announced by Undersecretary Manlio Di Stefano.
“I therefore address to all marketing companies, capable of permeating international markets – Mr Di Stefano declares – the invitation to participate and amaze us with innovative proposals that go beyond the classic boundaries of standard communication.
The communication campaign aims to expand and diversify the foreign markets of reference for Italian SMEs, in addition to consolidating the presence of our exports in the more traditional ones.
The project envisages the creation of a 'mother campaign' of a 'value' type to which to link vertical campaigns by sectors/countries or culturally homogeneous groups of countries. The sectors to be favoured are: tourism, hospitality, agri-food, handicrafts, enhancement of the territory, culture, UNESCO sites, health, textiles, fashion, furniture-design, green economy, sustainability.
Further details on the programme, entrusted by the Foreign Ministry to the ICE Agency, can be found here: https://appaltinnovativi.gov.it/made-in-italy