A promotional campaign was launched to get American tourists better acquainted with Italy’s small historical towns: those 279 boroughs that extol the beauty of Italy and in which to enjoy panoramas, monuments and history but also the pleasures of the table. The campaign was launched by the Italian Embassy in Washington in partnership with the Washington Post and ENIT, the Italian Tourist Board. The aim of the campaign is to reach out to the more than 3 million readers and lovers of “culture and Tradition, Food/Drink/Recipes, Fashion, International Relations, Luxury, Travel and Tourism” through online platforms. More specifically, the campaign launching ‘handle #Italiantreasures’ is addressed to the inhabitants of cities where Alitalia operates direct connecting flights to Italy: Los Angeles, New York, Chicago, Boston and Miami. Americans accustomed to living in huge metropolitan areas could appreciate the calm and slowness of these little towns with less than 15,000 inhabitants and enjoy sleeping in boutique hotels, see a large variety of architectural styles, enjoy the landscape along with the crafts, the local culinary art and attend traditional festivals.