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Governo Italiano

INFORMATION NOTICE - 4th Day of the 12th Conference of Italian Ambassadors (Milan, 27 July 2017)



INFORMATION NOTICE - 4th Day of the 12th Conference of Italian Ambassadors (Milan, 27 July 2017)

On Thursday, 27 July, at 2:45 p.m., the Minister of Foreign Affairs and International Cooperation, Angelino Alfano, will attend the afternoon session (at Milan’s Pirelli HangarBicocca) of the Milan edition of the twelfth Conference of Italian Ambassadors dedicated to the theme: “Milan and Made in Italy products: the key elements in promoting Brand Italy in the world”.


The session will open with a greeting by the Executive Vice President and CEO of Pirelli, Marco Tronchetti Provera, and will be moderated by Vincenzo De Luca, Director-General for Cultural and Economic Promotion and Innovation at the Ministry of Foreign Affairs and International Cooperation (MAECI).


The day’s programme will be open to the media and will include the following:


Presentation of “Be Italy” – A survey on the Country’s attractiveness;

Round Table – “Milano the place to be”;

Presentation of the “Global Attractiveness Index”;

Two interactive sessions between Ambassadors and businessmen on the theme “La potenza della bellezza: il valore del “marchio Italia” (“The Power of Beauty: the Value of Brand Italy”).


Journalists, photographers and TV crews interested in following the event are requested to apply for accreditation at the following email address:

For more information: Pirelli Press Office +39 02 64424270


Accredited journalists, photographers and TV crews may go directly to the entrance:

Pirelli HangarBicocca, Via Chiese 2, Milan, starting from 2 p.m.

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