The Ministry of Foreign Affairs is holding a competition to create a new official logo for the network of Italian Cultural Institutes (Italian initials IIC) worldwide. The logo will be identical for all of the Institutes.
Role and significance of the Italian Cultural Institutes
The new logo should reflect and highlight the role and significance of the Institutes, as well as clarifying their function and enhancing their public and institutional dimension. It is also important to highlight that the IICs are part of the Foreign Ministry’s network abroad. The logo should be both institutional and modern in style and transmit values such as: culture, identity, innovation and the “Made in Italy” brand.
Designers should also consider the logo in relation to the Ministry’s logo, which is always shown on the IIC websites, and any other logos that may on occasion be displayed. The new logo should be able to sit alongside these other logos in a visually harmonious manner.
Zooppa: Creating user-generated content
To take part in this initiative, you will need to register with zooppa.it, the community for user-generated content, and upload your proposal to the dedicated webpage. The deadline for uploading submissions is 15.00 [Italian time] on 4 February 2014.
The Ministry of Foreign Affairs will select the best proposal from those uploaded by that date. The designer of the selected logo will receive a prize of 10,000 euros and their design could become the new official logo of the Italian Cultural Institutes.
You can find more information on the competition, and how to take part, on the official page:
www.zooppa.com/it-it/contests/istituti-italiani-cultura/brief
Alternatively, you can contact Zooppa Italia directly for information at zooppa.ita@zooppa.com
