Paris: Armani Parfums explores the french market

On 22 March 2012 the Italian Embassy in Paris hosted a gala evening featuring Giorgio Armani’s “Parfums” Division. The Armani team illustrated the brand’s development strategies and initiatives in the important and dynamic French perfume and cosmetics market, which is worth about 3 billion euros a year.
 
Giorgio Armani Parfums made a 15,000 euro donation to the restoration fund for the Hotel de la Rochefoucauld-Doudeauville, the Embassy’s home in Paris. In 2010-2011, the private sector donated over 600,000 euros to the promotion of the Made in Italy brand and restoration of the Embassy building. Works funded included the restoration of ceilings, parquet floors, roofs and the replacement of curtains.