Italian Design Week opens on October 1st in Prague, organised by the Italo-Czech Chamber of Commerce within the 14th edition of Designblok, the Czech Republic’s most important design event. It has the patronage of the Italian Embassy in Prague and the local Italian Cultural Institute. This is the event’s second edition, following last year’s of 22-25 November 2011, and the hope is to make it an annual affair. Its goal is to support Italian brands already present on the Czech market and introduce new ones. This year’s Designblok is dedicated to the theme of “Luxury” and has placed the entire second floor of the Superstudio Kafkuv dum at Italy’s disposal.