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Moscow: new Elena Miro’ store promises to expand

The Gruppo Miroglio brand Elena Mirò opened its new flagship store yesterday in the centre of Moscow, with plans for expansion across Russia where it expects to double the number of shops by the end of 2015.

Dedicated line

Miroglio reports that “heavier garments and coats are particularly sought after by Russian women”, and that therefore the company is considering launching a dedicated line to respond to the special needs of the Russian market, where “as opposed to Italy, there is much more attention to quality than to price”. Read more, in Italian.