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Zagreb: Ferrero presents 2012 CSR Report

Croatian Under-Secretary for the Economy Kruzic and numerous institutional and business world representatives joined a large audience for the presentation at the Italian Cultural Institute of the 2012 Corporate Social Responsibility Report of the Ferrero Group, along with a photographic exhibition of images from a book dedicated by Ferrero to the workers of the group’s social enterprises in Cameroon, India and South Africa.


70 years of company history


Following a brief welcome by Italian ambassador to Croatia D’Alessandro, Ferrero Director for the Balkans Losacco outlined the 70 years of history that have the company to its position as world leader in the confectionary market, dedicating special attention to a description of the four pillars that underpin the firm’s social commitment: the quality of its products and raw materials, the activities of the Ferrero Foundation, the development of social enterprise in developing countries and the “Kinder+Sport” programme.


The presentation was followed by a debate, moderated by noted Croatian television journalist Mestrovic, whose participants included the same Losacco, former Minister for Science and Technology and current professor of Anthropology at the University of Zagreb Polsek, and President of the Croatian “Youth Games” Maric.