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Tourism – Portal on Italy wins over Russian public

The beauty of Italy and the Russian public “meet” virtually thanks to a web portal entirely designed and developed by the Italian embassy in Moscow for the year of Italian/Russian tourism. The bilingual sitewww.italiagodturisma.comis one of a series of long-term tools for the promotion of Italian tourism on the Russian market,which has become an absolute priority.


1.2 million Russian visitors to Italy in 2013


The tourism sector has indeed registered an increase in the flow of Russian tourists to Italy – peaking at 1.2 million in 2013, a rise of 130% over the past 5 years – along with an increase in Russian tourist spending, which has surpassed 1.3 billion euro. These results foreground the practical aspects of tourism both as a concrete tool by which to offer services to the Russian public and as a showcase for Italian business interests.The many efforts that have involved Italian regions, cities and other partners in the promotion of System Italy have supplied the various materials for the site’s content.


More than 200 pages on what Italy has to offer tourists


The portal’s more than 200 pages, dedicated to Italian regions’ tourist, cultural andeno-gastronomical offerings – from the promotion of historic towns and cities, UNESCO sites and itineraries – also include interviews with famous Russian and Italian personalities, events and special projects, news concerning the Year of Tourism and practical information on flights and visas.