Coop Italia makes its entrance onto the Hong Kong market through the Park and Shop supermarket chain within the framework of a broad expansion plan into Asian markets. This is an important opportunity for Coop to increase its visibility in Hong Kong as a producer of Italian food and wine. Starting in June, the firm will distribute a vast range of 700 Coop brand products across a network of 260 Park and Shop supermarkets and purchase points.
Read more, in Italian.