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Colombia: “The city of the future, quality of life and the new frontiers of living”

 For the Third Edition of Italian Design Day in Colombia, the Italian Embassy explored the theme of the cities of the future and the new frontier of living, thanks to the presence of architect Francesco Fresa, from the Piuarch Firm in Milan, as the Italian “Ambassador” of design invited to Bogotá.

For the occasion, the Residence of the Italian Ambassador became the showcase of some products of excellence of Italian design: the display of a Minotti living room, a lighting setup with Fornasetti lamps, the scale models by Italian-Colombian architect Mazzanti, two Maserati models, a Ducati Panigale and a Dragster RVS MV Agusta, with the aim of highlighting the talent and creativity of Made in Italy products. The event was attended by about one hundred eminent personalities from Colombia’s world of culture and business, including the famous painter Pedro Ruiz.

During his stay in Bogotá, Mr Fresa held a lecture at the prestigious University of the Andes on the correlation between the traditional model of Italian cities and the city of the future, showing emblematic planning examples in Italy and Colombia. According to Fresa, the traditional Italian city, based on public community spaces like the piazza, could spearhead the planning of the “smart city” of the future, while fostering relations between the inhabitants. 

Architect Fresa, accompanied by his partner German Fuenmayor, had numerous meetings with the world’s major firms in the field of architecture and construction, with a view to starting further cooperation projects on the cities of the future in Colombia.

Lastly, the Italian Cultural Institute, in partnership with the Turin Polytechnic and the Pontificia Universidad Javeriana of Bogotá, organised the exhibition “Design for Futurable Cities”, accompanied by the presentation of several research projects.