Italian Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani, will open the event to launch “Le Giornate del Made in Italy Digitale” (The Digital Made in Italy Days).
The initiative, promoted by the Italian Ministry of Foreign Affairs together with the Italian Trade Agency – ICE and Amazon, aims to support and promote Made in Italy around the world on the occasion of the celebrations of the Italian Republic Day. During the event, thousands of certified Made in Italy products will be displayed in special “virtual showcases” by Amazon, which will be active from 29 May to 2 June in 11 countries: Italy, Spain, France, Germany, Poland, Sweden, the Netherlands, the United Kingdom, the United States, Japan and the United Arab Emirates.
Minister Tajani’s speech will be followed by those of Italian Minister of Agriculture, Food Sovereignty and Forestry, Francesco Lollobrigida, and Italian Minister of Enterprises and Made in Italy, Adolfo Urso, who will participate via video-message.
The event will continue with speeches by the President of ICE, Matteo Zoppas, and Amazon Vice President – Country Manager – for Italy and Spain, Mariangela Marseglia. The second part of the event will feature a Round Table – moderated by SKY TG24 journalist Lavinia Spingardi, with the participation of Anna Bortolussi, General Manager Marketplace Europe, Brand Owner and Seller Success Amazon Europe. During the Round Table, space will be given to a number of interesting testimonies of companies that have successfully benefited from the Made in Italy showcases within the framework of the agreements between the Italian Trade Agency – ICE and Amazon.
