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Conference of the Ambassadors in Milan

“Milan is Italy’s economic capital and this is why we have decided to close the 12th Conference of Ambassadors in this city, which has a great symbolic value for economic diplomacy, an instrument that is being increasingly leveraged to obtain important tangible results, which are estimated to contribute 1% to the Country’s GDP.

After analysing the issue of growth in the Rome edition of the Conference of Ambassadors, which hosted approximately 400 meetings between ambassadors and businesses, in Milan we will schedule the presentation of the IPSOS “Be-Italy” report, the presentation of the “Global Attractiveness Index” by The European House – Ambrosetti and an in-depth debate on the value of “Brand Italy”.  

This highlight event will be held at the Bicocca Hangar owned by Pirelli, a company that represents an Italian point of excellence and an excellent interpretation of Brand Italy, so much so that it designed a limited series of coloured tyres for the three-colour special edition, which will be donated to 10 embassies around the world.” 

The statement was made by the Minister of Foreign Affairs and International Cooperation, Angelino Alfano, in view of the close of the 12th Conference of Ambassadors, to be held in Milan on 27 July, at 2:45 p.m. at the HangarBicocca, Via Chiese 2.  

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