Tomorrow, Tuesday 26 March, at 10:00 a.m., at the Foreign Ministry, the Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Hon. Antonio Tajani, will participate in the 107th presentation of the Giro d’Italia. L’Italia che corre.
He stated: “The Giro d’Italia is the symbol of a country that runs: a unique platform of integrated promotion that starts from its protagonists and embraces culture, territories, innovation, tourism, companies and districts, which tell their stories to the world. We are therefore proud to present these Ambassadors of Sports Diplomacy at the Foreign Ministry”.
The President of RCS, Urbano Cairo, the President of ICE-Agenzia, Matteo Zoppas, the President of Confindustria ANCMA, Mariano Roman, and the CEO of the Manifattura Valcismon – Castelli Group, Alessio Cremonese, representing the companies sponsoring the Giro d’Italia, will attend the event. The Italian champions, Tatiana Guderzo and Diego Gastaldi, will be special testimonials.
The 107th presentation of the Giro d’Italia (Turin, 4 May – Rome, 26 May) is part of the intense integrated promotional activity that the Foreign Ministry is deploying in Italy and abroad (with over 11,000 initiatives carried out by the MAECI network in 2023 alone), in synergy with all the players of the Italian System at the service of growth diplomacy.
The event will be an opportunity to announce the new communication campaign, which, in liaison with ICE-Agenzia, this year will also focus on innovation, technological research and environmental sustainability, as well as on aspects related to health and nutrition, and on inclusiveness, as cycling is a sport for all.
