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Mr Di Stefano at market consultation Made in Italy campaign

Undersecretary Manlio Di Stefano spoke this morning at the opening of the digital market consultation for the extraordinary communication campaign organised by the Foreign Ministry, ICE and AgID, the agency for Digital Italy.

“Communication,” the Undersecretary recalled, “is one of the six pillars of the Pact for Export signed by Minister Di Maio on 8th June, to define an innovative and shared strategy to relaunch of “Made in Italy” in the post-Covid recovery phase. The objectives that we intend to achieve with this great and unprecedented Campaign aim to relaunch Italy’s image, to support Italian exports, to expand and to diversify markets and reference channels for our SMEs, together with the consolidation of traditional ones”.

The interactive consultation phase with companies will last a few weeks and at the end of this participatory process the ICE contracting station will publish a call for tenders for 50 million euros for communication projects. For further information please visit:

“I wish you all a good work and invite you to have a very participative approach, because it is from the interaction with all of you today and in the next occasions of comparison that it will be possible to achieve a result that lives up to our values, the richness of our traditions and our capacity for innovation, thus helping our country to achieve on international markets the success it deserves once again,” the Undersecretary concluded.