On 14 September, the updated version of the video game for mobile devices ‘ILOW – Italy. Land of Wonders’ will be launched. The game was produced by MAECI in 2021 and will shortly be enhanced with new content and feature a revamped visual design.
Italy. Land of Wonders is designed to be an innovative tool for promoting Italian excellence, capable of showcasing Italy’s cultural, artistic, scenic and industrial heritage through a contemporary and interactive medium. This project forms part of the renewed approach to growth and cultural diplomacy, promoting Italian excellence through digital communication and gaming.
The game will be available not only in Italian but also in ten other languages – English, French, Spanish, German, Russian, Portuguese, Arabic, Chinese, Japanese and Korean – thus enabling most of the branches to incorporate it easily into their communication, promotional and community engagement activities.
